Marketing Practices Of Dairy Units

Contents : Introduction : An overview of dairy development in India and Andhra Pradesh ;Review of literature and research design ; Profiles of sample dairies ;Trends in milk procurement in sample dairies ;Product related marketing practices ;Pricing objectives and methods in dairies ;Promotion practices in sample dairy units ;Sales and distribution practices of dairies ;Summary of findings ,conclusions and suggestions. ISBN:9788183567978 250 Yr. of Pub.2011 English